High Action Organic Mayhem
Driving 1.2M Organic Watch Minutes for An Ongoing Game
Challenge
Fatshark was looking to bring in a boost in watch time for their 2022 title, Warhammer 40,000: Darktide in between other major beats. Moving quickly, the team needed a platform that excels in creator retention and re-capture an established audience to engage creators with upcoming content releases, system overhauls and new team creation mechanics.
Solution
By handling many Warhammer 40,000 branded titles across all partner studios in 2023, the Dare Drop creator community was primed and ready to re-engage with the beloved multimedia IP. Leveraging existing relationships with creators and hardcore fans, the Dare Drop Platform generated 1.26M organic watch minutes, prompting 136 creators to organically stream 6.2 hrs on average.
Organic Destruction
1.26M Watch Minutes
Fanatic Stream Times
6 hr Stream Time Per Creator
Taste of Glory
136 Creators Streamed