Creator Outreach in Turbo Mode
Lifting up a Stylish Launch Strategy to 7X Target Watch Times
Challenge
Outerminds recognize the importance of great creator outreach, however, the lift required to engage creators at scale is expensive; both in time and resources. To support a launch activation for their latest title, Turbo Kid, Outerminds were looking for a platform that could provide the scale and precise targeting they need to reach new audiences.
Solution
The Outerminds team were able to use the Dare Drop platform’s proprietary audience targeting tools to lock in and reach the Platformer, Speedrunning and Metroidvania creator communities with ease. Doing so, Turbo Kid was able to enroll 117 creators for the Drop, produce 7X the target watch times and generate 2M watch minutes ahead of a successful game launch with a legacy IP.
Turbo Mode Engaged
2M Twitch Watch Minutes
Massive Creator Gain
117 Creators Streamed
Tricks for Days
7X Target Impressions