Glorious Launch Activation
Powering up a Franchise Crown Jewel with 347 Creators
Challenge
Focus Entertainment was gearing up to drive the immense hype train for Warhammer 40,000: Space Marine 2 all the way to launch. As a highly important release for a beloved franchise, the Focus team was looking for a partner able to engage platoons of creators on their path to righteous glory against the Tyranids.
Solution
Dare Drop has been Working with Focus Entertainment and handling the majority of Warhammer 40,000 branded titles since 2023. This allowed the robust creator base retained from that work to be primed and ready for immediate deployment. Reaching 12M view minutes (22.8 years) on Twitch within a week, 347 Dare Drop creators took to the emperor’s call and produced 37M Watch Minutes (70.4 years) to drive one of the biggest launches in 2024.
The Emperor Protects
871 Streams; 3203 hours Streamed
Victory or Death
37M Watch Minutes; 70.4 Years of Viewership
Taste of Glory
281 Dares Completed