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Leveraging Playtests in the Marketing Engine
Building Community during Development
Challenge
Mythic Protocol needed help connecting with the right creators to build audience pre-launch and gather quality feedback during their public playtests. The team needed a platform that can help them consistently turn public playtests of specific parts of the game into content and scaling to various regions like LATAM, NA & EU.
Solution
With Dare Drop, Mythic Protocol was able to reach their core rogue-like multiplayer shooter creator audience and scale additional outreach with variety creators. Scaling a robust pre-launch strategy over multiple beats, Riftstorm is able to consistently pull record high engagement that added 4.9M impressions (23.6 years of viewership) for Riftstorm over just 2 beats.
The pre-release hype and community growth gave the Mythic Protocol team a strong foundation to generate mass product interest before their beta tests and eventual release.
Slaying on Youtube
292k views and counting!
Being Tactical on Twitch
283 Dares completed
Playtesters a Plenty
Helped reach 30K playtesters.