Snowballing the Hero’s Journey
Scaling Visibility on a JRPG Title Globally with 168 Creators
Challenge
505 Games were looking for an opportunity to scale out their creator engagement strategy sustainably across US, EU and LATAM regions around their newest JRPG title, Eiyuden Chronicle: Hundred Heroes. Seeking to introduce new creators to the series and engage the wider JRPG community, 505 Games wanted to tap into a creator engagement stream that could contribute to the snowball effect they sought to build towards launch.
Solution
By working with Dare Drop, 505 Games was able to reach 168 creators and engage them around content dares that sparked action. This prompted creators to facilitate the breadth of content required to showcase a longer JRPG playthrough in the best ways. Dare Drop Creators streamed 3.3X the industry average on Twitch, netting 3.7M watch minutes across multiple language regions for a successful content ramp to release.
Twitch Content Boost
3.7M Watch Minutes
Long Term Fanfare
Creators Streamed 6.6 Hrs on Avg
Creator Satisfaction
100% of Creators Interested in More Drops