A TikTok Road Trip
Using Creative Content to Build a Unique Fan Experience
Challenge
Quantic Dream were looking for a creative solution to up their game on TikTok. With a character and story driven title like Dustborn, the team wanted to leverage the unique aesthetics of their core cast and game to drive widespread appeal. Above all, Quantic Dream wished to break the mold of a traditional engagement strategy and experiment with unique content types on TikTok to make a bespoke experience for fans everywhere.
Solution
By connecting Dustborn with non-core creators, Dare Drop was able to make Quantic Dream’s latest title shine in new ways and make a big impact for the game's launch window. From High Fashion, Cosplay, Make up and more, creators delivered 7.2M views on TikTok AND 900K organic Twitch Watch Minutes in just 30 days.
Twitch Road Trips
900K Watch Minutes
TikTok Dominance
7.2M Views
Content Pit Stops
116 Dares Completed