Post Launch Retention
Turning Ongoing Updates into Community Events
Challenge
After the initial launch success of Call of the Wild: The Hunter, Expansive Worlds had clear post launch plans to facilitate opportunities to raise a fandom that lasts. The team sought a partner that could execute on creator engagement for a slate of DLCs and expansions over the course of 2024 to grow their audience consistently over time.
Solution
Dare Drop’s solution for consistent post launch engagement fueled Expansive Worlds’ core audience retention while giving new players more chances to jump in on the fun. This approach allowed Expansive Worlds to create a consistent cadence of relevance over 6 drops that generated 11.7M Impressions across Twitch, TikTok and YouTube.
Creators on a Mission
951K YouTube Views
Target Rich Environment
9.6M Twitch Watch Mins
Fire at Will
1.1M TikTok Views