A Screamfest Adventure
Twitch Organic Add-on Turned Massive Value Add
Challenge
Amanda the Adventurer took the internet by storm in 2023. DreadXP and MANGLEDmaw Games came back strong with a sequel just a year later. With more puzzles, spooks and secrets to uncover, DreadXP needed to bring those fans back in and facilitate a great launch at Steam's October Screamfest.
Solution
DreadXP partnered with Dare Drop for a TikTok led Drop + an organic-only Twitch add-on. Then Screamfest descended and the impression meters kept rising! DreadXP used Dare Drop’s real-time reporting & flexibility to make the in-flight call to go even bigger and take full advantage of their immense Twitch creator demand. This 6xed their impact, delivering 2.1M watch minutes from 142 Twitch creators almost matching their 2.5M views on TikTok!
Children's Games
2.5M TikTok Views
Organic Turned Ecstatic
2.1M Twitch Watch Minutes
Uncovering the Horror
284 Dares Completed