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The Strategy for Strategy Creators
Reaching strategy Creators to Hit 5x Industry Avg. Stream Times
Challenge
Focus Entertainment had never tapped into the Strategy genre before and needed help scaling paid and organic Creators that have audiences aligning with their game (strategy, 4 player co-op).
Solution
Dare Drop played a pivotal role in Focus Entertainment's strategy by zeroing in on creators in the strategy and co-op gaming niche, known for their robust audience retention during streams of analogous titles and gaming experiences. Tailored dares and challenges were crafted to highlight gameplay, guiding creators through the game on their streams. The implementation of co-op-focused Dares resulted in the creation of compelling collaborative content.
Dominating On Twitch
592 streams on Twitch
Great Organic Participation
1,108% of campaign targets
Never Ending Content
677 Dares completed